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The Elevator Speech – A Business Essential

"I only have a few seconds … Tell me about your product." Bang! The clock is ticking. You are on! To succeed, a business requires more than a showstopper product or service. An author needs more than a fabulous book. You need a powerful elevator speech to promote that product, service, book … or even yourself … to the audience. And, that requires the ability to write powerfully, write to influence! Don’t have an elevator speech? No problem – [...]

February 3rd, 2019|

Write to Influence! Meets Leadership Loudoun

Feedback from this 2-hour workshop was amazing! The event concluded with an impromptu, enthusiastic book signing! “In a two hour workshop Carla added thousands of dollars to the bottom-line of organizations in Loudoun County. By using the techniques she taught, public and private sector leaders who participated in this workshop can write to win. “ “This workshop completely dismantled everything I thought I knew about professional writing. She taught me to appreciate the power and the value of my [...]

January 3rd, 2019|

Christmas Magic, Mystery, & Memories

Pause, remember Christmas as a child: the intrigue of Santa’s magic, the sleigh, reindeer, elves, and the North Pole. Worried that Santa might not find your new home? No worry, reindeer dust (mixture of oats, powdered sugar, and glitter) tossed high into the air on Christmas Eve beckons them. Remember the mystery of the jovial taunt from family and friends: “I know something you don’t know!”; the mystery in keeping similar secrets; hiding newly purchased gifts; later, wrapping them, ensuring no one [...]

December 27th, 2018|

Write to Influence! College Entrance Essay on Great Day Washington

It was a thrill to be invited on WUSA TV's Great Day Washington to talk about my Student Workshops, particularly my workshop teaching teens how to nail their college entrance essay and other needs for powerful writing. Joining me were Shirish Nene and his son Chanthen, some of my strongest and most valued advocates, who attended one of my recent workshops. Both reported that the workshop and my book Write to Influence! were immensely valuable as Chanthen approached his college application this fall. [...]

October 8th, 2018|

Psychology of Catching a Fish – and an Audience

“The battle was already lost in the opening paragraph…the author failed to make the case to a non-IT audience and they controlled the funds.” Quote from Carla D. Bass, Colonel, USAF (Ret) Storytelling: The Write Stuff, Analytics Magazine.Org By Douglas A. Samuelson As I emphasize in my book "Write to Influence!" and my workshops, the single and, by the way, most fundamental step in fishing correlates directly to effective communication (written and verbal) -- know your audience. How? The likelihood of success increases tremendously with [...]

October 8th, 2018|

Write to Influence! Framing a Message

Framing a message – critical step for a effective writing. A report, contract bid, academic paper, grant submission, etc., – just like a home – require a solid structure.  This skeletal structure equates to an architectural drawing that guides the building's construction. My book "Write to Influence!" explains that in writing, the outline is the counterpart that guides the author in developing the message.  A house is sometimes described as having “good bones.”Paul Morse, Morse Constructions, Inc., characterizes a house with “good bones” below. Note [...]

August 26th, 2018|
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